Sabrina Robertson // Mismatch.tv // Co-Founder

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Tell us a bit about mismatch.tv and how long have you been in your role?

The idea behind Mismatch is in the name, it’s a mismatch of the various sounds found right across Melbourne town. We’ve been writing exclusively about Melbourne music since 2012. As co-founder and editor, I’m the one who keeps Mismatch afloat. I’m responsible for sorting through the constant flow of emails and building relationships with managers, PR companies, labels and bands. I liaise with our small team to get a range of content onto the site, as well as actively adding content myself.

“Something that has always stuck with me – treat others how you want to be treated”.

Describe what a typical day looks like for you. What is a career highlight you’ve had through mismatch.tv? 

Like many music bloggers, I have a day job – two in fact. I spend three days a week in a non-music related office job, and two days with the excellent folk at Native Tongue Music Publishing. In addition to working full time across those two jobs I also run music management & publicity company, Maths & Magic. And then of course there’s Mismatch. Early mornings, lunch breaks and late nights are all spent replying to emails and phone calls. The working week isn’t complete without attending a gig or two.

The real highlight of Mismatch is having the opportunity to support the local music scene. Nothing beats championing up and coming acts by giving them a platform for their music to be heard.

(Editor’s note: Sabrina recently accepted a full time position at Native Tongue Music Publishing).

What’s the greatest piece of advice (relating to work/music/life in general) that you’ve been given?

Something that has always stuck with me – treat others how you want to be treated.

Who are your role models (either musicians or people in the music industry) whether they are international/Australian?

I consider myself incredibly lucky to be surrounded by some amazing women who have inspired, encouraged and supported me over the years.

Special mention to the following: Gemma Bastiani (Riot Expert), Sare Lang (Skipping Girl Vinegar), Michelle Kam (Wonderlick Entertainment), Natalie Bell (Milefire Management) and Kate Mills (Native Tongue Music Publishing).

There’s also a bunch of music managers that have inspired me from afar – Meg Williams, Leanne de Souza, Rae Harvey and Cathy Oates.

What has been your most memorable music moment?

I’ve got two. The night I first saw Sleepy Dreamers live and instantly knew I wanted to manage them and the day my internship with Native Tongue turned into a paid position.

“And like many others, I’m faced with the constant challenge of balancing work you are passionate about, with work that pays the bills”.

Have you had to overcome any challenges/adversity throughout your career? If so, can you tell us about them and how you approached them?

Moving interstate on my own at 19 was challenging but it turned out to be one of the best decisions I’ve ever made. And like many others, I’m faced with the constant challenge of balancing work you are passionate about, with work that pays the bills. I’m trying to find a happy medium with good time management.

What’s your favourite way to discover and listen to music?

A visit to some of my favourite blogs always does the trick: Sound Doctrine, Who The Hell, and Me, And All My Friends.

Top 3 artists to watch in 2015? 

ainslie wills
Ainslie Wills

I can’t pass up an opportunity to plug some Melbourne acts. I’m looking forward to hearing new material from Packwood, Ainslie Wills and Run Rabbit Run.

Be honest – pick up your phone, mp3 player open your cd player or whatever you regularly listen to music on. Press Shuffle and tell us what track comes up!

Gotye – Hearts A Mess