Please tell us your story! How did you get to where you are today?
I am what is called a Ping-Pong-Pom! This is my third time living and working in Australia, and I have worked here for more than 10 years. I have always worked in music and have had the great opportunity to be part of the ever-evolving world of new music and technology, and the ways we enjoy and appreciate music and artists.
From the CD boom to the dotcom boom; from piracy to the evolution of legitimate download services; to now streaming and the always amazing fans and music connecting us all throughout – if there is one thing that will never change in the music industry it’s that there will always be change!
Tell us about your role with Jaxsta, what does your day-to-day entail?
My role is Chief Marketing Officer. With the amazing team here, our job is to ensure that we are connecting with the global music community, who we know will love and value what Jaxsta delivers.
Jaxsta has more than 160+ million official music credits and connects the works of every individual by deep-linking all the credits and mapping them to each creative’s profile page (Jaxsta automatically creates a profile page for every creative with a music credit.) Whether you’re the headline artist or working behind the scenes in the studio, we shine the light on everyone who creates music to help music professionals promote their career and track their achievements.
We are so proud to be able to work on delivering this for our members and community, but not everyone is in the know yet and our job as marketeers is to market and amplify what we are and do!
What has been your proudest career achievement so far?
Connecting and delivering for people. I am still in touch with so many people who I have worked with, managed or mentored. Nothing happens in any business without the individuals, who in turn make great teams. My proudest memories are all in great team photos or pictures with a friend and colleagues.
Who are your role models in the industry, be they international or Australian?
I found this very hard to answer, and maybe it’s the same as asking a label executive who their favourite artists are, or a mum who their favourite child is! I don’t think I have key role models – I learn from everyone all the time, young, old, experienced and unexperienced. Appreciation and learning is key!
So, if I may, let me instead describe the characteristics of those who have influenced me, and how I have tried to embrace what I feel makes them exceptional (in no particular order): #Aware and welcoming of everyone in the room/around the table. #Honesty and openness. #Encouragement of Autonomy. #Asking what do you think? #Listening #Calmness.
What’s your favourite thing about working with Jaxsta?
That we are ensuring that everyone who makes music, whether they’re the headline artist or working tirelessly behind the scenes, receives credit for their work. Credits are the lifeblood of every music creative and can make the difference between having a career and not. We want to make sure every music creative gets the recognition they deserve.
What advice would you give someone just starting out in music who would like to pursue a career like yours?
Work harder than those around you and stand out. Be happy and supportive and always engage in opportunity. Always be yourself and do the right thing.
What is your big picture career goal?
Jaxsta will be the global connecting platform for everyone who works in and loves music.
What is the best piece of life advice you’ve ever received?
“Mummy, just sit down and do nothing!” Seriously though, we all work hard, and our ambition and actions WILL show in the results we deliver, BUT we must stop and be present. Time flies very quickly, and if we don’t stop, appreciate and be present, we are missing the core sentiment of living.
If you could time travel and see any artist perform at any time or place, who would it be and why?
Great question, one genius musician and performer that I never had the pleasure to see perform is David Bowie. In my early days when working at EMI Music based in London, I had the privilege of working for him as part of his label. To have seen Bowie at his first Australian gigs and first ‘outdoor gigs’ in front of 40k at the MCG would have been incredible.
The queue before the actual concert began three weeks before the show. Imagine being there and seeing that immensely talented human being perform such incredible songs that we now hold as part of our lives forever… Ziggy Stardust, Suffragette City, The Jean Genie, Heroes, Fame…
What does the rest of 2021 hold for you? Anything exciting you can tell us about?
We are just about to launch a great new feature on Jaxsta called Official Resumé.
If you are a songwriter, producer, artist or engineer, you will now have your own automated resumé that you can curate and share with prospective people you are looking to work with.
What is your go-to karaoke song?
I am not a karaoke singer by any stretch of the imagination, BUT Eurythmics’ Sweet Dreams (Are Made Of This) is a killer song that still stops me in my tracks. Need somebody good at harmonies with me!