I’m now proud to say that some of my notable consulting work includes:

• Live Nation Australia x Bad Bunny
• Warner Music Australia x Danny Ocean
• TEG DAINTY x Ricky Martin
• Frontier Touring x J Balvin
• Casablanca Events x El Gran Combo de Puerto Rico

But not too long ago, I was just another brown kid from South West Sydney, raised by immigrant parents where yearly trips back to South America weren’t really within reach.

Music became my gateway to the world, connecting me to my culture from over 12,000 kilometres away. Understanding the experience of Latin immigrants and their children, I’ve dedicated myself to creating spaces and opportunities that bring the vibrancy of Latin America closer to home.

I got my start in touring, working with Flight Facilities, Matt Corby, and G Flip before moving into marketing and admin alongside The Area Movement, DB Music, and Warner Music Australia. Through that work, championing African culture and hip-hop coming out of ‘THE AREA’, I was able to sit in the room where it happens and witness how large-scale change can preserve culture while pushing it forward. That’s when I finally knew what I was meant to do in this industry.

Honestly, it felt kind of inevitable. Since I was a kid I would sing, write songs, learn instruments, and spend endless hours of my life downloading sketchy limewire tracks so I could burn my own CDs and go everywhere with my discman. My parents would tell me about my Abuelita Cristina’s beautiful singing voice, and I even have relatives on my mother’s side (César and Bernardo Herrera) who wrote songs for legends like Lucha Reyes and Oscar Avilés. Experiencing life through the arts is the only way I know how to live.

Stop trying to be who you think you’re supposed to be. Show people who the f*ck you are, stand in your truth, and your world will open up.

My ultimate career goal is to establish hubs worldwide that focus on developing Latin talent from unexpected places. I want to amplify Latin immigrant stories from Germany, Japan, the UK, Australia, Italy, and more.

If I had to pick just one, it would be my dad, Sabino Rodolfo García Romero. I’ve learned so much from the mentors in my life, but he’s the one who made my wildly outrageous dreams feel within reach. I can only dream because he taught me how.

Not even close. Working with executives based overseas I’m constantly finding out exactly what they know about so-called Australia. The few artists who have crossed over do not represent our diverse landscape. This gap isn’t just in the artists themselves but also in the staff across many Australian music businesses.

I want to see more Black, Blak, & Brown artists get the funding and industry support needed to break through internationally. I also want these artists to be backed by teams who look, feel, and experience art as they do, ensuring their marketing and promotion are genuinely authentic.

It’s been interesting watching what draws people to certain genres, artists, and sounds, whether it’s celebrity drama, relationships influencing taste, or key collaborations. And it goes far beyond household names like Bad Bunny, extending to artists like CA7RIEL & Paco Amoroso, Maria Becerra, and Tokischa.

The culture and scene? Australia can be pretty individualistic, so I think some people assume you need to already belong to a group to step into our spaces. But if you show up, make an effort to speak the language, move your body, and show respect, we’ll welcome you and help you feel at home.

Felipe Pimiento, you saw what Australia did with Bad Bunny. Let’s chat and get Marc Anthony over for a show or two. Maria Fernandez at Sony has my details.

I believe we’re all a work in progress, and self-education is crucial to avoid placing the burden on others to educate us. In terms of allyship, sometimes the best first step you can take is simply immersing yourself in what you don’t know and just listening to & believing what the community is saying. Support and empower platforms that address issues you’ve never had to face. You can’t be an expert on everything, so uplift those who know more, and avoid centering yourself.

A space that is accessible, accommodating and filled with people who have good intentions, open hearts, open minds and more importantly, are open to constructive criticism. 

No. As a queer woman of colour, I’ve faced casual racism, homophobia, sexism and more in the workplace. This leaves me with one of three options that I can live with: let it temporarily slide, educate, or walk out. When I’ve chosen to educate, I’ve often been met with white fragility, ghosting, and have even been at risk of physical harm a couple of times.

Music is a language in itself, a means to experience history, culture, and personal stories. It offers a way to escape and a way to connect. In the iconic words of ABBA, “Who can live without it? I ask in all honesty, what would life be? Without a song or a dance, what are we? So I say thank you for the music, for giving it to me.”

There’s so much that can be done, starting with simply being vocal about your music interests. Early on, I was surprised to learn that industry leaders like Annabelle Herd (ARIA), Marion Briand (YouTube), Emily Copeland (Music Australia), and Dan Rosen (Warner Music) all have a genuine passion and interest in Latin music, language, and culture.

But the real gamechanger for the ENTIRE Australian music scene would be a strong, intentional rebrand of “Australia”, backed by broad industry support. That means investing marketing budgets into Latin music, African music, First Nations music, and more. Australia is one of the most multicultural societies in the world, but that’s still not what we’re known for internationally. It is our greatest strength and we continue to sleep on it.

Bad Bunny’s tour showed there is a real and growing market for Latin music here in Australia. That was the proof point I needed.

Now I’m zooming out and thinking longer term, less reactive and more intentional. Building the next five years around developing Latin Australian artists, expanding into APAC, marketing international Latin releases in Australia and New Zealand so they show up more across radio, TikTok feeds, and retail spaces, and strengthening relationships across film and video games.

There’s a lot I want to build, but the focus now is making sure each move is part of something bigger and already in motion.

How I Do It – Snow Tha Product

Favourite part is everything between 0:23 – 1:07

“Mucha gente no les gusta que tengo talento y que no necesito de nadie

Entro a la pinche meeting pa’ que digan que quieren mis fans, yo les digo que paguen

Dicen que quieren que yo les enseñe como hacer lo mismo y aquí esta el detalle

Yo no me vendo y por eso me odien, sinceramente yo les mento la madre

And that’s how I do it, that’s how I do it

And that’s how I do it, and that’s how it’s done (repeat)

I meet a lot of people that be telling me how I’m so lucky that I got it made

I won’t consider myself anybody ‘til Mexicans ain’t gotta work as the maid

I give a fuck what the internet say

I ain’t gon’ make this shit part of my day

You text the fan number I made or don’t

Really I’m more than okay, I’m gucci

Keep it G, G, G, G, G

In my way then beep, beep, beep, beep, beep

Nod ya head like si, si, si, si, si

I know that you really see me be the reason